Twitter is a social tool that is growing among all kind of users, including the corporate market; a recent report from Burson-Marsteller y Edison Research shows how corporations are using this tool to generate value, create new dialog tools and understand the user feedback and needs. That’s why this kind of companies are building strategies in the social world.

Data results are pretty clear:

42% of user, are learning for product and services.
41% provide opinions on product and services.
31% ask for opinions about product and services.
28% Look for discounts and sales.
21% purchase product and services.
19% seek for customer support.
And 65% of Fortune 100 companies have Twitter accounts.

Check the presentation: